AdWords Management

This section was design so you can take a look on all your campaigns. You can find some helpful information on how to set up a successful Google AdWords Campaign here. You can create new adwords campaign using AdWords Product Ads Generator. To see what Google suggests to optimize your budget click here.

Login

In order to access AdWords Management section you need to login your AdWords account. Enter your existing Google AdWords access details (login and password) and your Developer token.

Click Ok button to save this entry, or click on cancel button to discard this entry.

After logon you'll be able to manage your existing Campaigns, Ad Groups, Variations and Keywords.

Campaign Management

Campaign Management section allows you to get a summary of your account's performance, and edit your campaigns. From Campaign Summary Page you can drill down to view AdGroup details, Variations and Keywords.

Campaign Summary page displays the list of all online campaigns in your account and their summary data. You can: open the campaign to preview it in web browser, change campaign status and other settings. You can also view all campaigns, select specific period of time to fileter the list of your campaigns, or specify custom filter.

Campaign Summary table columns:

Campaign ID. For internal use only
Campaign Name. A list of your campaigns. Click the name of any campaign to see the ad groups within that campaign and any other relevant statistics.
Current Status. The status of each campaign. A campaign's status can be Active, Paused, Deleted, Pending, or Ended:
- Active. Set to run normally
- Paused. Temporarily suspended and not currently running
- Deleted. Deleted and no longer running
- Pending. Not yet started running
- Ended. No longer running as end date has already passed
Start and End Date. As is
Current Budget. The current daily budget of each campaign
Clicks. The clicks accrued for the ads in each campaign
Impressions Served (Impressions). The number of times the campaign's ads have been displayed on Google or on sites in the Google Network
CTR (Click Through Rate). The number of clicks divided by the number of impressions that the ads have received. This is expressed as a percentage: 2 clicks for 100 page views equals a 2% CTR.
Avg. CPC (Average Cost-Per-Click). The average cost accrued for clicks on the ads within that campaign.
Avg. CPM (Average Cost Per Thousand Impressions). The average cost per thousand impressions for ads in a placement-targeted campaign
Cost. The total costs that a campaign has accrued during the time frame you selected
Conversion Rate (Conv. Rate). How many user clicks turned into actual conversions for the advertiser. Conversion rate equals the number of conversions divided by the number of ad clicks. This applies only to users who have set up conversion tracking.
Cost/Conv. The total cost divided by the total number of conversions. This tells you how much each conversion costs. This applies only to users who have set up conversion tracking.
Conversions.

To hide or show any of your campaigns, click the 'Column header' above the Campaign Summary table to create custom Filters.

Ad Group Management

AdGroup Management allows you to edit ad groups, also you can drill down to view your ad variations and keywords. Most of AdWords advertisers create multiple ads within each ad group, and to discover which ad messages work best with potential customers.

Some of the functionality and column headers on this page mirror those we've seen in previous (Campaign Management) section.

Group ID. For internal use only
AdGroup Name. A list of your AdGroups. Click the name of any AdGroup to see the AdVariants and Keywords within that groupand other relevant statistics.
Status. The current group status. Each group is either enabled, disabled or paused.
Max. CPC (Maximum Cost-Per-Click). The maximum cost accrued for clicks on the ads within that group.
Max. CPM (Maximun Cost Per Thousand Impressions). The maximum cost per thousand impressions for ads in a placement-targeted group
Default Bid. The amount you're bidding per click (CPC) or per 1000 impressions (CPM)
Clicks. The clicks accrued for the ads in the ad group
Impressions. The number of times the ad is displayed on Google and on the Google Network
CTR (Click Through Rate). The number of clicks divided by the number of impressions that the ads in the ad group have received
Average CPC or CPM. Either CPC or CPM will be shown here, depending on which type of bidding you've chosen in your campaign settings. The average CPC is the average cost for all variations of your keywords. The average CPM is the average price you're paying per 1000 impressions of your ads in the ad group.
Cost: The actual cost accrued for clicks or impressions the ad receives in the ad group.
Average Position. The average position where your ad appears relative to other ads. This is only for ads with CPC bidding. (The message N/A will appear otherwise.) Your ads may appear for variations of your keyword. Your position varies according to your CPC bid and your keywords.
Conversion Rate (Conv. Rate). How many user clicks turned into actual conversions for the advertiser. Conversion rate equals the number of conversions divided by the number of ad clicks. This applies only to users who have set upconversion tracking.
Cost/Conv. The total cost divided by the total number of conversions. This tells you how much each conversion costs. This applies only to users who have set up conversion tracking.
Conversions.

Ad Variations

Ad Variations tab displays all the different ads you've created for the ad group. (Each ad is called a 'variation.') You can create new ads using Mass AdWords Product Wizard or edit existing ones here.

Some of the functionality and column headers on this page mirror those we've seen in Campaign Management section.

Variation ID. For internal use only
Variation Name. A list of your Variations. Click the name of any Variation to modify it.
Status: The current group status:
- Active. Set to run normally
- InActive. Temporarily suspended and not currently running
- Disapproved. Dissaproved and no longer running
- Deleted. Deleted and no longer running
Clicks. The clicks accrued for the ads in the ad variation
Impressions. The number of times the ad is displayed on Google and on the Google Network
CTR (Click Through Rate). The number of clicks divided by the number of impressions that the ads in the ad variation have received
Average CPC or CPM. Either CPC or CPM will be shown here, depending on which type of bidding you've chosen in your campaign settings. The average CPC is the average cost for all variations of your keywords. The average CPM is the average price you're paying per 1000 impressions of your ads in the ad group.
Cost. The actual cost accrued for clicks or impressions the ad receives in the ad variation.
Average Position. The average position where your ad appears relative to other ads. This is only for ads with CPC bidding. (The message N/A will appear otherwise.) Your ads may appear for variations of your keyword. Your position varies according to your CPC bid and your keywords.
Conversion Rate (Conv. Rate). How many user clicks turned into actual conversions for the advertiser. Conversion rate equals the number of conversions divided by the number of ad clicks. This applies only to users who have set upconversion tracking.
Cost/Conv. The total cost divided by the total number of conversions. This tells you how much each conversion costs. This applies only to users who have set up conversion tracking.
Conversions.

Ad Criteria (Keywords)

This tab shows the keywords you have chosen for this ad group, and how they are performing.

You can edit keywords, their type, and their current status here. Many of the statistics are similar to the 'Summary' tab above — but specific to keywords. Here they are:

ID. For internal use only
Keyword. A list of your keywords. Click the keyword field to to modify it.
Keyword Type. Select Board, Phrase or Exact.
URL. Specify URLs of your keywords (products)
Status. The current group status:
- Active. Set to run normally
- InActive. Makes a keyword inactive for search. Often, a keyword is inactive due to its Quality Score or a low minimum bid
- Disapproved. Refer to the disapproval email you received for instructions on how to re-enable a disapproved keyword
- Deleted. Deleted and no longer running
Clicks. The clicks accrued for the ads in the ad variation
Impressions. The number of times the ad is displayed on Google and on the Google Network
CTR (Click Through Rate). The number of clicks divided by the number of impressions that the ads in the ad variation have received
Average CPC or CPM. Either CPC or CPM will be shown here, depending on which type of bidding you've chosen in your campaign settings. The average CPC is the average cost for all variations of your keywords. The average CPM is the average price you're paying per 1000 impressions of your ads in the ad group.
Cost. The actual cost accrued for clicks or impressions the ad receives in the ad variation.
Average Position. The average position where your ad appears relative to other ads. This is only for ads with CPC bidding. (The message N/A will appear otherwise.) Your ads may appear for variations of your keyword. Your position varies according to your CPC bid and your keywords.
Conversion Rate (Conv. Rate). How many user clicks turned into actual conversions for the advertiser. Conversion rate equals the number of conversions divided by the number of ad clicks. This applies only to users who have set upconversion tracking.
Cost/Conv. The total cost divided by the total number of conversions. This tells you how much each conversion costs. This applies only to users who have set up conversion tracking.
Conversions.